How to Prepare Your Home for Sale in Florida

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Jun 26, 2024

Selling your home in Florida can be a great opportunity. The market is often busy, with a 5% increase in home sales over the past year. To get the best price and sell quickly, you need to prepare your home properly. Here are some essential steps to get your Florida home ready for sale.

Home Prices in Different Florida Cities

Understanding the real estate market in different Florida cities can help you set a competitive price for your home. Here’s a look at the average home prices and their year-over-year (YoY) increase:



Miami’s average home price in 2023 is $500,000, up from $450,000 in 2022. This represents an 11.1% increase. Miami’s vibrant lifestyle and strong economy make it a popular choice for buyers.


In Orlando, the average home price is $350,000, a 9.4% increase from $320,000 last year. The city’s theme parks and entertainment options attract many families and investors.


Tampa’s average home price is now $400,000, compared to $370,000 last year, reflecting an 8.1% increase. Tampa’s growing job market and waterfront properties are major draws.


Jacksonville has seen a 10.3% increase in home prices, with the average home now costing $320,000, up from $290,000. Jacksonville’s affordability and expanding infrastructure make it appealing.

West Palm Beach

West Palm Beach leads with an average home price of $600,000, up from $540,000 last year, an 11.1% increase. The area’s luxurious lifestyle and beautiful beaches are significant factors.

12 Steps To Prepare Your Home For Sale

1. Clean and Declutter

First impressions matter. A clean and tidy home attracts potential buyers. Start by removing any unnecessary items. Pack away personal belongings, such as family photos and personal collections. This helps potential buyers envision their own belongings in the space.

Clean every room thoroughly. Pay special attention to kitchens and bathrooms. These areas should sparkle. Don’t forget to clean windows and floors. A clean home, with an average size of 2,000 sqft, looks well-maintained and inviting.

2. Make Necessary Repairs

Fix any obvious issues in your home. Buyers notice small problems, and they can affect their decision. Check for leaky faucets, broken tiles, and squeaky doors. Ensure that all lights are working. Repair cracks in walls and ceilings.

If your home has bigger issues, consider hiring a professional. Problems with the roof, plumbing, or electrical systems can be deal-breakers. Fixing these issues upfront can save time and prevent lost sales. For example, repairing a roof leak can cost around $500, but ignoring it might cost you a sale.

3. Enhance Curb Appeal

The exterior of your home is the first thing buyers see. Make sure it looks appealing. Mow the lawn, trim hedges, and plant flowers. A well-kept yard can make a strong impression.

Clean the exterior of your house, including windows and gutters. Consider a fresh coat of paint if necessary. Pay attention to the front door. A new door or a fresh coat of paint can enhance the entrance. These improvements can add up to 5% to your home’s value.

4. Neutralize and Depersonalize

Buyers need to imagine themselves living in your home. Use neutral colors for walls and décor. Bold colors can be off-putting. Paint walls in soft, neutral shades like beige or light gray, which are popular choices in homes valued at $300,000 and above.

Remove personal items such as family photos, trophies, and personalized décor. This helps create a blank canvas for buyers. They can then visualize their own style and belongings in the space.

5. Stage Your Home

Staging your home can make a significant difference. Arrange furniture to highlight the best features of each room. Ensure that each room has a clear purpose. For example, set up the dining room as a dining area, not an office.

Use tasteful decorations to create a welcoming atmosphere. Fresh flowers and tasteful art can make rooms more inviting. Consider hiring a professional stager if you are unsure about how to proceed. Staging can increase your home’s value by up to 10%.

6. Optimize Lighting

Good lighting makes your home feel warm and inviting. Open curtains and blinds to let in natural light. Ensure that all rooms are well-lit, even during daytime showings. Replace dim or broken light bulbs.

Use a mix of lighting sources. Overhead lights, lamps, and natural light should all work together. Proper lighting can make rooms look larger and more attractive. A well-lit home can sell up to 20% faster.

7. Highlight Key Features

Identify and highlight the best features of your home. This could be a beautiful fireplace, a spacious kitchen, or a stunning backyard. Make these features stand out.

Use furniture and décor to draw attention to these areas. For example, place comfortable seating near a fireplace. Set the dining table to showcase the kitchen’s eating area. Highlight outdoor spaces with patio furniture and plants. Features like these can add up to 15% to your home’s value.

8. Take High-Quality Photos

High-quality photos are essential for online listings. Most buyers start their search online. Make sure your home looks its best in photos.

Hire a professional photographer if possible. They know how to capture your home’s best angles and lighting. Clear, bright photos can attract more buyers to your listing. Homes with professional photos sell 32% faster.

9. Set the Right Price

Pricing your home correctly is crucial. Overpricing can deter buyers, while underpricing can lead to a quick sale but less profit. Research the market to understand what similar homes in your area are selling for.

10. Market Effectively

Effective marketing is key to selling your home quickly. Use online platforms to reach a broad audience. List your home on popular real estate websites. Use social media to spread the word.

Professional photos and a well-written description can make your listing stand out. Highlight the best features of your home and the benefits of the location. Consider creating a virtual tour to give buyers a detailed view of your home. Proper marketing can increase your selling price by up to 6%.

11. Be Flexible with Showings

Make your home available for showings as much as possible. Buyers often want to see homes at different times, including evenings and weekends. Being flexible with showings can increase the number of potential buyers.

Keep your home clean and ready for showings at all times. You never know when a buyer might want to visit. A well-prepared home can make a great impression on short notice. Flexibility can reduce your time on the market by up to 25%.

12. Work with a Real Estate Professional

Selling a home can be complex. Working with a real estate professional can make the process smoother. They can handle the paperwork, negotiations, and marketing.

A seasoned expert in Florida real estate can provide valuable advice and support throughout the selling process. It would be wise to contact a trusted real estate team to learn how they can help you sell your home.


Preparing your home for sale in Florida requires effort and attention to detail. Clean and declutter your home, make necessary repairs, and enhance curb appeal. Neutralize the décor, stage your home, and optimize lighting. Highlight key features and take high-quality photos. Set the right price and market effectively. Be flexible with showings and consider working with a real estate professional. Following these steps can help you sell your home quickly and at a good price.

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