The Best 5 B2B Link Building Partners Helping Brands Scale Through Authority

Strong backlinks help B2B brands rank for competitive non-branded terms. This article compares five agencies that approach link building with different priorities.

It starts with Nine Peaks Media, a long-running partner for SaaS and tech firms, and explains its research-led workflow, quality review, and reporting. Then it looks at Builtvisible, Visibility Agency, ClickSlice, and Exposure Ninja. Each profile covers core tactics, strengths, and the situations they suit best. 

The goal is to give a clear view of what credible B2B link building looks like today and how to choose a partner by fit, not hype, in practice.

Nine Peaks Media

Nine Peaks Media positions its work around B2B link building for SaaS, software, IT, and technology brands. The agency builds backlinks meant to improve search rankings and connect with business outcomes like trials, sign-ups, demos, and recurring revenue. 

Campaigns follow a defined framework that begins with research into competitor gaps, keyword targets, and relevance scoring before outreach starts. The site also states a clear quality stance, no PBNs, no spam, and links placed only on real websites with topical fit and traffic. This setup matters for B2B brands where authority signals shape both visibility and trust. 

Nine Peaks Media Key Features

• Four-stage process. Research, outreach, execution, and results reporting are presented as the core workflow. 
• Strict quality checks. Each backlink is reviewed for context, dofollow status, indexation, domain rating, traffic, and brand safety. 
• Live visibility. Clients get a live tracker plus monthly reporting and strategy sync calls.

Pros of Nine Peaks Media

• B2B link building is done with Google safe editorial methods and a stated no PBN policy.
• Outreach is personalized and aimed at lasting publisher relationships, which supports steady link velocity.
• The backlink types are varied, letting campaigns match different page goals and funnel stages.
• Success stories show measurable lifts tied to organic growth, including traffic and MQL increases for SaaS and tech brands.
• Reviews on the page point to improved rankings, stronger domain authority, and reliable project delivery. 

Best Use Case For Nine Peaks Media

Nine Peaks Media fits B2B SaaS and tech companies that need consistent, relevant backlinks to win competitive search terms. The model works well for brands that want a structured campaign with clear link targets, controlled placement quality, and reporting tied to rankings and lead impact. 

Core verticals listed on the site include SaaS, startups, technology and IT, and software companies, all of which tend to rely on authority growth to compete in non-branded SERPs.

Builtvisible

Builtvisible excels at audience targeting. Builtvisible provides an informed alternative.

Builtvisible Key Features

Builtvisible stands out by:

• Using Twitter data to profile potential customers by job title
• Finding influencers who affect your target audience
• Analyzing content that decision-makers share
• Moving beyond simple link acquisition to boost referral traffic
• Transforming SEO link building into audience targeting

Their methods go beyond conventional approaches. “If you have an understanding of what content those people are sharing, you’re in a powerful position”.

Pros of Builtvisible

• Targets real people (CEOs, CMOs, in-house marketers) instead of just websites
• Generates sales leads through targeted coverage
• Demonstrates success patterns in your market
• Identifies authority figures who influence your customers
• Spots content opportunities others miss

As they say, “In my opinion, if you’re starting a content marketing campaign with a query in Google for sites that accept guest posts, you’re doing it wrong”.

Best Use Case For Builtvisible

Builtvisible works best for:

• Sophisticated marketers ready to dive into advanced audience analysis
• Companies that need to reach decision-makers
• Brands looking to understand influencer dynamics
• Businesses want referral traffic among links

Companies targeting specific decision-makers will find that a B2B link-building agency like Builtvisible offers a fresh viewpoint on connecting with the right audience.

Visibility Agency

B2B markets face a fundamental challenge with visibility. Visibility Agency addresses deeper industry recognition problems.

Visibility Agency Key Features

Visibility Agency empowers companies to stand out through strategic approaches:

• Industry leadership positioning beyond simple marketing reach
• Expert content plans with research, expert interviews, and trend reports
• Buyer-centric messaging that matches actual purchase motivations
• Digital presence auditing to identify high-value channel gaps
• Content that builds trust to establish your company as an industry guide

Their strategy aims to establish companies as valuable resources rather than just increasing visibility.

Pros of Visibility Agency

• Transforms focus from attention-grabbing to trust-building
• Builds lasting competitive advantage through credibility
• Matches marketing with buyer challenges instead of company capabilities
• Reveals where target audiences truly interact
• Establishes clients as problem-solvers through case studies and expert commentary

Best Use Case For Visibility Agency

Visibility Agency serves B2B companies that struggle to capture buyer attention in competitive markets. Companies seeking differentiation through industry relevance and trust-building find their perfect match here. 

A B2B link-building agency like Visibility helps brands seeking authority status by creating content that showcases value beyond typical marketing reach.

The key difference lies in their approach – they help companies become trusted resources that guide industry conversations buyers value.

ClickSlice

ClickSlice, based in London, creates targeted link-building campaigns with precision and care.

ClickSlice Key Features

ClickSlice distinguishes itself through informed decision-making:

• Quality-first methodology that requires partner sites to attract at least 1,000 organic monthly visitors
• Custom article creation with strategic backlinks to client websites
• Industry-specific outreach that connects with relevant websites in client niches
• Domain authority analysis to prioritize sites with substantial referring domains
• Strategic anchor text placement in coordination with webmasters

Pros of ClickSlice

The London team brings several advantages:

• A precise, analytical approach to each project
• Partnerships only with valuable link providers
• Selection of sites with higher referring domains to maximize “link juice.”
• Complete webmaster communications at no extra cost
• Regular testing of new link strategies

Best Use Case For ClickSlice

ClickSlice proves particularly effective for:

• UK-based companies that need local SEO expertise
• Businesses prioritizing quality over quantity in link profiles
• Brands looking to improve organic search visibility
• Companies that need fresh, relevant content creation

Businesses seeking strategic placement will find that a B2B link-building agency like ClickSlice provides a thoughtful alternative with quality results.

Exposure Ninja

Exposure Ninja believes in building quality backlinks that last. Exposure Ninja provides compelling alternatives.

Exposure Ninja Key Features

Exposure Ninja sets itself apart with results that matter:

• They build high-quality backlinks from trusted sources that bring targeted traffic
• They produce engaging, evidence-based content that naturally attracts organic links
• Their custom strategies matter more than promised link numbers
• Strong blogger relationships exist in a variety of industries
• National newspapers feature their stories backed by solid data

Pros of Exposure Ninja

Exposure Ninja brings real value to the table:

• A proven track record of building authority backlinks spans almost ten years
• Search engine guidelines shape their 100% white-hat approach
• Editorial, guest post, and influencer mentions create diverse backlink profiles
• Evidence-based outreach leads to placements in industry publications
• Long-term success stems from their transparent, ethical methods

Best Use Case For Exposure Ninja

Companies seeking genuine authority without cutting corners find success with Exposure Ninja. Their sweet spot lies in blending content creation with strategic placement. 

Organizations committed to ethical link building will find that a B2B link-building agency like Exposure Ninja provides great support through content-driven strategies.

Final Words:

These agencies show that results come from relevance, not link volume alone. Nine Peaks Media focuses on SaaS and tech, using competitor research, careful outreach, and strict placement checks. 

Builtvisible brings audience and influencer analysis to earn links that also drive referral traffic. Visibility Agency leans on thought leadership content to build trust signals. ClickSlice applies hard filters on partner sites and anchor placement.

Exposure Ninja combines data-backed content with white hat digital PR. Taken together, the list highlights a simple rule: steady contextual links are the safest path to durable authority. Choose based on market, resources, and stage.