72Sold Reviews: Is It a Legitimate Platform for Selling Your Home?

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Mar 6, 2024

72SOLD is a real estate company that claims to sell your home in 8 days or less using an aggressive marketing strategy. The company has gained a lot of attention due to its unique approach to selling homes, but many people are skeptical about their claims. As a result, there are many reviews online from customers and real estate professionals that provide insight into the effectiveness of 72SOLD’s services.

When looking at 72SOLD reviews, it’s important to consider both positive and negative feedback. While the company has a 4.9/5 rating on Google from over 2,000 reviews, it’s important to take these ratings with a grain of salt. Many of the reviews are from real estate agents and not actual customers, which can skew the results. Additionally, some customers have complained about the company’s communication, service, and sale prices, so it’s important to read a variety of reviews before making a decision.

Overall, 72SOLD has gained a lot of attention for its unique approach to selling homes quickly. While there are many positive reviews online, it’s important to do your own research and read a variety of reviews before deciding if this company is right for your needs.

Overview of 72Sold

Concept and Business Model

72Sold is a real estate brokerage firm that was founded in 2018. The company’s primary focus is to help homeowners sell their properties quickly and at a fair price. The company’s business model is built around the idea of providing a streamlined and efficient home selling experience.

72Sold’s business model is based on a flat fee structure. The company charges a flat fee of $1,000 to sell a home, which is significantly less than the traditional commission-based fees charged by most real estate agents. This fee includes a range of services, such as professional photography, marketing, and listing on the MLS.

Market Presence

72Sold is a relatively new player in the real estate industry, but it has quickly gained a strong foothold in the market. The company has a presence in several states across the US, including Arizona, California, Colorado, Florida, Georgia, and Texas.

The company’s online presence is also strong, with a well-designed website that is easy to navigate. The website provides detailed information about the company’s services, fees, and processes. Customers can also use the website to request a free home valuation and schedule a consultation with a 72Sold agent.

Overall, 72Sold’s concept and business model have been well-received by customers, and the company’s market presence continues to grow.

Customer Experiences


Customers have had varying experiences with 72SOLD. Some customers have praised the company for their quick and efficient service. One customer stated that “72SOLD sold my house in just 7 days! The process was easy and stress-free. I would definitely recommend them to anyone looking to sell their home quickly.”

However, other customers have expressed dissatisfaction with the company. Some have reported feeling pressured by 72SOLD agents to accept low offers on their homes. One customer stated that “the agent was pushy and kept insisting that I accept an offer that was much lower than what I wanted. I didn’t feel like they had my best interests in mind.”

Service Satisfaction

Some customers have reported issues with 72SOLD’s customer service. Some have reported difficulty getting in touch with agents and delays in receiving updates on the status of their home sale. One customer stated that “it was difficult to get in touch with my agent, and I had to keep following up to get updates. It was frustrating and made the process more stressful than it needed to be.”

However, other customers have reported positive experiences with the company’s customer service. Some have praised the responsiveness and helpfulness of their agents. One customer stated that “my agent was always available to answer my questions and provide updates. They made the process easy and stress-free.”

Overall, it seems that customers have had mixed experiences with 72SOLD. While some have been satisfied with the company’s quick and efficient service, others have reported feeling pressured and frustrated with the company’s customer service.

Comparative Analysis

Traditional Real Estate Services

Traditional real estate services involve hiring a real estate agent to market and sell a property. The agent typically charges a commission, which is usually around 5-6% of the sale price. This commission is split between the seller’s agent and the buyer’s agent. The process can be time-consuming and stressful for the seller, who is responsible for preparing the property for sale, managing showings, negotiating offers, and closing the sale.

Innovative Selling Points

72Sold offers an innovative alternative to traditional real estate services. The company promises to sell a home within 8 days, which is a much faster timeline than traditional real estate services. The company charges a flat fee of $2,000, which is significantly less than the commission charged by traditional real estate agents. 72Sold also offers a unique pricing strategy that involves setting a price range for the property and allowing buyers to submit offers within that range. This approach can create a sense of urgency among buyers and lead to a quicker sale.

When compared to other online real estate marketplaces, 72Sold stands out for its unique selling points. Competitors like Houzeo offer similar services, but 72Sold’s promise to sell a home within 8 days and its pricing strategy set it apart from the competition. However, it’s important to note that there are pros and cons to using any real estate service, and sellers should carefully consider their options before making a decision.

Overall, 72Sold offers an innovative and potentially lucrative alternative to traditional real estate services. Sellers who are looking for a fast and cost-effective way to sell their home may find 72Sold to be a good option. However, it’s important to do your research and weigh the pros and cons before making a decision.

Frequently Asked Questions (FAQs)

What are the commission rates associated with selling a home through 72 Sold?

72 Sold follows the industry standard commission rates for real estate brokers. The company charges a fee of 5-6% of the sale price, where 2-3% goes to the selling agent, and the other 2-3% is allocated to the buyer’s real estate broker. While there have been reports of a 1% service fee, the details are somewhat unclear.

Have there been any notable complaints or issues reported about 72 Sold?

There have been some complaints and negative reviews about 72 Sold. Some customers have reported issues with the quality of the agents and the overall customer service experience. However, the company has a high rating on Google, with a 4.9/5 score based on over 2,000 reviews.

Are there any ongoing legal disputes involving 72 Sold?

It is unclear whether there are any ongoing legal disputes involving 72 Sold. No relevant information was found in the search results.

What is the Better Business Bureau’s rating for 72 Sold?

72 Sold has a 5/5 rating on the Better Business Bureau website based on 125 reviews.

How do customer reviews on Google reflect the service provided by 72 Sold?

Customer reviews on Google are generally positive, with a 4.9/5 rating based on over 2,000 reviews. However, it is important to note that over half of the reviews are from 72 Sold realtors rather than customers, which could skew the overall rating.

Can you clarify if 72 Sold offers a service to purchase homes directly?

It is unclear whether 72 Sold offers a service to purchase homes directly. No relevant information was found in the search results.


72Sold offers an innovative approach to selling your home, potentially attracting more money than the market value by tapping into a network of reputable cash buyers and prospective buyers. This real estate company, based in an entirely different housing market, collaborates with realtor partners to optimize your home’s sale price beyond what a traditional agent or discount broker might achieve. Whether you’re navigating a volatile housing market or seeking a straightforward sale, 72Sold and its local real estate agent affiliates provide a unique avenue to connect with potential buyers, ensuring your listing price aligns with the real estate market’s current dynamics.


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